Category Archives: Business Design

What do an esky, a footstool and an empty box have in common?

What do you do when you desperately want to film something but you don’t have a tripod?  You raid the garage and build your own. When I filmed my first video, I used a footstool and a hot pink bendy … Continue reading

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The difference between Pinterest and reality

You’ve seen them.  Those pictures on Pinterest of immaculate, uncluttered desks.   With a vase of fresh flowers.  Stunning furniture, the kind that actually matches.  Inspiration boards overflowing with typography and beautiful gifts from art friends and the most divine packaging … Continue reading

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Who you are matters

I’ve always been a slow and steady kind of girl.  I know it.  I’m the tortoise, not the hare.  I like to get information and sort through it before I decide to do something.  I like to weigh up my … Continue reading

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Fighting the vanilla

I hate vanilla. Actually I quit like it – it’s a classic.  Who doesn’t love a classic?  But I hate that my writing is feeling vanilla.  It just doesn’t feel like me.  I feel like I am holding back.  Editing.  … Continue reading

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Are you a blogger?

My husband and I were chatting as we locked the front door and walked to the car to take our dog to the park.  No big deal, until I mentioned me blogging in the mornings.  And I suddenly became very … Continue reading

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Doing what calls you

The whole time I have been on this creative business adventure, I have been going with what feels right.  With what calls to me.  It seems to lead you where you need to go next.  To figure out which thing … Continue reading

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Time

You know those stories you read about people who get up at 4am for years to turn their idea into a business.  When I read those stories… I have a combination of thoughts.  The first ones are ‘Stuff that’ and … Continue reading

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Branding meeting – Part 2

Ooh, this one is a hard one to write. The designers have presented their first ‘concept’ of my branding and it appears the wheels have fallen off.  Yeah, that’s pretty much it. Let’s not sugar coat it here.  The. wheels. … Continue reading

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Branding Meeting – Part 1

I’ve had the first meeting with my designer for my product logo.  I took a few days to get a clear idea on what I wanted.  [HERE].  And then, during the meeting, it basically all went out the window. I … Continue reading

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The lesson I learned from being sick

I was fighting off the flu a week or two ago.   And it has taught me a valuable lesson. Be prepared. Doing a blog post was a real challenge after a full day at That Day Job.  I was tired … Continue reading

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