We got our first Christmas card at That Day Job this week.
And baby, it was ugly.
It was one of those ugly 80′s cards. The artwork was blandy bland bland with a side of yuck. With that boring saying inside with the company’s name added by the printer – woo woo, way to splash out. And the admin girl wrote out a boring message because the owner couldn’t be ass-ed.
That doesn’t feel like a company respects working with you. That they value your business. It’s a lame token acknowledgement that you were a part of their business for the year. And it would probably be better if they did nothing.
If you sell on Etsy, you get the chance to blow your customers out of the water with that sort of stuff. I’ve had some gorgeous packaging on parcels when I’ve bought on Etsy. Bakers twine and beautiful business cards and little thank you’s all carefully packaged. I’ve also received things where it was just kinda chucked in the envelope.
Hmmm, that says a lot.
I make an altered shipping tag using my stamps and include a few blank tags for the receiver to play with. And they are tucked inside a decorated envelope (because I’m obsessed with mail art at the moment) with a couple of branded stickers and Moo business cards. Then I wrap up the stamps and the envelope in tissue paper and add a print of the philosophy behind Finding Firelight on the outside with one of my stickers.
It sounds super cute but I’m wondering if I could do more. Or maybe just like my stamps, I’m feeling the need for a makeover. Not re-doing the logo. But changing up what I make and include in the pack. Could I make it look nicer? Does it need a little somethin somethin?
Can I make it look a little more Pinterest – you know those pins where the packaging is almost too gorgeous that you wouldn’t want to open the parcel? That’s the sort of packaging I want to send.
I think 2014 is going to be the year of the step up for me.
Stepping up my stamp range to something that feels more true. Making packaging that looks a little more like I know what I’m doing.
How do you say thank you to your customers?
Could you be doing more?
Or doing it better?