What’s another word for marketing?

Playing with mail art

Playing with mail art

I’ve worked with designers and manufacturers and read blogs and done online courses and now, finally, I have my stamps in my hands and my Etsy store is open.

Soooo.  Now what?

I’m kinda left twiddling my thumbs wondering what to do next.  I’m not exactly setting the world on fire at this stage. I’m not drafting the resignation for my day job just yet.  So it would seem I need to get the word out more.  Which means marketing.  I’m doing a workshop in a couple of weeks which is perfect timing.  (Thank you universe).  And I’ve got bits and pieces from different courses I’ve done along the way.  It kinda went in one ear and out the other at the time.  But I’m glad I’ve got some reference points to go back to now I’m actually ready to use them.

I hate the word marketing.

It sounds so advertising agency.  So corporate manipulation.  Sleezy guys in wanky suits all standing around smirking at each other before they head off to a boozy lunch where they will be obnoxious to the waitress who doesn’t get paid nearly enough to put up with these idiots.   Clearly I’ve thought about this a little too much.  Moving on.

What I love about the art and handmade community is marketing isn’t about that.  That’s not how we see it.  There was a couple of tweets on the Oh My Handmade Goodness TwitChat last week which kinda worded it much nicer.

“Marketing is like a Farmers Market – People come for the smells, the touch, the taste”.

“Marketing is opening a door to your work and life and welcoming new friends in”.

I think that sounds much nicer.  Maybe we need a new word us arty girls can use instead of marketing.  The suggestion box is now open.

You know those people who walk into a room and make friends with everyone in the room in the first 5 minutes?  Who seem to draw everyone’s attention effortlessly.  Who are just naturally fascinating.  Yeah… I’m not one of them.  I’m a hermit.  Quite happy sitting at home watching my favourite TV shows on DVD.  Hanging with my hubby (yes, I actually like mine.  Quite a lot in fact).  Taking the dog for a walk.  Reading my Sunday paper while constantly trying to convince the cat my paper is not the best place for a power nap.  So this whole putting yourself out there thing is kinda weird and awkward and scary.  But I think there is a way to tell the world what you are up to.  To find the people who will love what you are doing.  And in a way that doesn’t make you feel like one of those guys in the wanky suits.

So, my mission, which I chose to accept before it self destructs in 10 seconds, is to figure out some marketing stuff.

My first challenge – submitting something to a Stampington Magazine.  They have a call for mail art – my latest arty obsession.  I’m not expecting my Etsy store to go into meltdown.  Or the Finding Firelight blog to crash the servers.  It’s more about a slow burn.  About putting my name out there.  About a gentle introduction.

And it’s really cool when you get published.

Especially in a Stampington magazine.

If you’ve just started out or if you are hearing crickets in your Etsy store – try stuff.  Marketing stuff.  And let me know what you try and how it goes.  And I’ll do the same.

Lets give ourselves a beautiful introduction.

Coral.  xo

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5 Responses to What’s another word for marketing?

  1. Janet says:

    Hi Ya Coral ,

    I so love your post it’s so honest and to the point. You got a shop you now need to do marketing but where do you start. Most times all i hear is i need traffic then the words ends. A great start for your business is having a blog, and sharing your creative self with your audience / potential customers. A great place to get out there is definitely twitter.

    I don’t see a link to your new shop which is a shame, would have love to take a look.

    Good look on spreading the words

    Blessing Janet

    • Coral says:

      Thank you for your support and lovely words Janet. I think this is something a lot of us girls just starting out struggle with. What to try, how long to wait to see if its working and how to do it in a non icky way.

      So glad you found the link to my stamps too 🙂

  2. Janet says:

    Hi again

    Found your link to your shop, nice stamps 🙂


  3. Dawn Petrill says:

    Hi Coral!

    I hear you, sista! I know what a struggle it is to elbow your way in and get your name out there. I heard this great podcast from Smart Creative Women interviewing Amy Flurry about how to get press: http://smartcreativewomen.com/need-press-amy-flurry-has-some-ideas-for-you/. She had a lot of great advice!

    Good luck!!

    • Coral says:

      I love the interviews on Smart Creative Women – I need to find time to listen to more. Thanks for the link – will be checking this one out for sure.

      I love that you describe it as elbowing your way in… So funny! Kinda feels like that, doesn’t it?

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