My Etsy numbers revealed

Pages in a mini art journal

Pages in a mini art journal

It’s a big secret, isn’t it?  Etsy numbers.  No-one wants to tell you what their numbers are.  Well, huddle in a little closer because today I’m sharing mine.

I’d never seen anyone reveal this before.  And I thought it would be great to share such a big secret with you.  Then bugger me if Claudine Hellmuth didn’t show two days of her Etsy numbers on her Instagram account!  Why do people always beat you to the punch by a week?  Anyway – she was sharing rockstar numbers.  Numbers that even blew her mind.

The first day she got 1,879 views.  The next day she got 11,205!!

No, that is not a typo.  She got over eleven thousand views.

In a single day!

I think my head just exploded.

I’m so grateful she was willing to share.  You always wonder what good ‘numbers’ are.  I’m no expert, but those seem like some damn good numbers.

And now, the grand unveiling of my numbers.

Remember, these are not rockstar numbers.  They aren’t boasty boasty numbers.  They are “just starting out and figuring out things as I go along” numbers.  Here goes.  Okay… no really, here goes.  Grrr – why am I so nervous?

February – my first month.  163 views.  14 hearts.  1 sale on Etsy, 1 sale off Etsy.

March – 159 views.  9 hearts.  1 sale on Etsy, 1 sale off Etsy.

April – 69 views.  5 hearts.  1 sale on Etsy.

Let’s be brutally honest here.

I’m not dancing into my bosses office, resignation letter in hand, trying to hide the huge smile on my face as I hand it to him with these kinds of numbers.  I’m not going on that dream escapade to the USA where I will play hopscotch on the Hollywood walk of fame stars.  (if I can survive the 16 hour panic attack – also known as the flight over there).

But you’ve gotta start somewhere.

I went to a workshop for starting on Etsy a few months ago.  And the girl speaking said you have to decide what you idea of success on Etsy is.  For her, she was happy with 2 sales a month.  2 sales a month?

I dunno about you, but I ain’t in this for 2 sales a month.

 So.  You can sit on your butt and do nothing, wishing it was better.  As the saying goes – wish in one hand and spit in the other and see which one fills up first.  Yup, pretty much.  Or you can try some stuff and see if it works.  Basically, that’s my strategy.  Try stuff.

Most people wouldn’t share their Etsy numbers with you.  And most people wouldn’t share what they do to make them better.

But I am.  Maybe because I’m pretty cool like that?

But more likely, because I just don’t know any better.

Yeah, that’s probably more like it.

I’m gonna play around with the wording in my listings.  Add some more personality since I seem to have so much to share around.  No more yawn-y yawn yawn wording, although I still gotta include the basics like size etc.  But I’m going to try to make it more interesting, different to what everyone else is doing and basically more me.

I’ll check in with you in another month or so and let you know if it works.  Or if it doesn’t.  Or if it doesn’t make a lick of difference.

I hope you understand how big a deal this is.  People only share their numbers when they are rocking the kasbah.  They don’t tell you average numbers.  The “I’m just starting out” numbers.  Or worse, the really sucky numbers.  Because they don’t want to look like an idiot.  Clearly, I’m not worried about that.

If you want to get better numbers, I hope you’ll do the ‘try stuff’ tactic too.

Don’t just sit there wishing.

Or all you’ll  end up with is a handful of spit.

Coral.  xo

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8 Responses to My Etsy numbers revealed

  1. Dawn Petrill says:

    Thank you, Coral, for being so honest. That took a lot of courage! Be sure to celebrate every little success and keep doing what you’re doing. You go, girl!!:)

    • Coral says:

      Thanks Dawn! This post was a bit scary but it’s the kind of post I wish was out there. I hope it is helpful in some way to others who have just opened their Etsy store. I hope it’s encouraging, comforting and a little courage boosting too.

  2. Nita says:

    I really appreciate you sharing. I have been thinking that I may want to start up an Etsy store after I retire, but as you said, it is hard to find a good bit of reality amongst all the over-the-top success stories. I appreciate it. 🙂

    • Coral says:

      That’s why I wrote this post Nita – for us beginners. Us just starting out-ers. I think it gives a different picture of just starting out rather than the quit your day job stories that are so popular. Quit my day job is the ultimate goal of course but I wanted to show the starting line not just the finish line.

  3. Awesome honesty! You are great. Like Princess Diana, you become someone I can relate to through honest fears and insecurities. My Etsy store has been sitting empty for so long I think it must have red flags all over it saying don’t come here. Thanks for the encouragement!

    • Coral says:

      Don’t give up Andi – the Etsy talk I went to said it can take 6 months to make your first sale. I think you’ve just got to play around with your photos and your wording. It’s also interesting to hear that people often develop over time and what they started out making and selling isn’t what they sell now. So happy this post has given you some encouragement. You can do it.

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