Branding Meeting – Part 1

One of my art journal pages

I’ve had the first meeting with my designer for my product logo.  I took a few days to get a clear idea on what I wanted.  [HERE].  And then, during the meeting, it basically all went out the window.

I had these elaborate ideas, with double and triple meanings, colours with lots of tonal qualities and…… No.

My designer told me the logo needs to work on my website, business cards, labels and product packaging.

It needs to work in a black and white format, as well as in the colours I choose.  And I have to chose just 2 colours so the logo isn’t confusing.

Hmmmm, those tonal colours just flew out the window.

I had also had ideas on multiple versions of the logo.  Long horizontal, stacked vertical, symbol only and…. No.  Again.

She told me too many versions of a logo waters it down.

Hmmm, this isn’t going as well as I thought it would.

But it wasn’t a total blowout, thank goodness.  After all the brainstorming I’d done for days, I didn’t want to throw the whole lot out.  I think I just got a bit over excited about what it could be.  I wanted something arty, but I think I may have gone a little bit too arty.  Yeah, that sounds like me.  Very me.

So, we talked about some other concepts I’d had.  We simplified my elaborate design, keeping the elements that was most important to me.  I looked through colour swatches and marked out some colours that I really liked.  We talked about how we would use the logo on my packaging and business cards vs  my website and Etsy store.

And this week, [insert drum roll here] I get to see the first draft of my logo.  Woo woo!  Part of me is excited.  To see what she has come up with.  To see how my ideas have been translated. And part of me is nervous.  What if I don’t like it?  What if it’s not what I pictured from our meeting?  That could be a little awkward.

I will let you know how it all goes…  Wish me luck.

  ♥ Coral


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2 Responses to Branding Meeting – Part 1

  1. Erin says:

    Oooh exciting! Interesting, too, to hear about your logo experience. I’ve thought about having one designed but haven’t actually taken any steps. The idea is a little overwhelming, actually. Good for you, going for it! Can’t wait to hear how the unveiling goes 🙂

    • Coral says:

      I thought your logo was professionally designed! Wish I could do it so nicely myself. Guessing your website design is done by you too. Working with designers is definitely challenging but hoping it will be worth it in the end.

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