Hello my lovlies
This week I have been working on a business philosophy. Some people call it a manifesto. Others call it a mission statement. I’ve also heard it called Your Why.
I am calling mine a Philosophy.
My designer and I have finalized our first design and are now working on the second. While we work through this process, I am left twiddling my thumbs a little bit. I am finding things I can work on to make the most of the down time while we work through this process.
Everyone will tell you – sharing your story is important. But the Philosophy I want to write is more than that. It is more about what I want the business to be. What I want it to feel like. How I want it to make others feel. How I want to explain it to the world. How I want to share this.
I want this to be a mini manifesto to go with every package I send out.
The further along in this adventure I go, the more clear I am becoming on what I am doing and why I am doing it. But, putting it into words is harder than I thought.
I know why I want to do this. I know how it makes me feel. I know why it is so important. I know what I am envisioning. What I apparently don’t know, is how to put it all into words.
How do you put waving your arms around a lot into words?
How do you explain what is filling your heart?
What is scary but in a good way?
What makes this really, really matter?
How do you write out something that feels so important to you without sounding cheesy? Without sounding like a bad corporate advertising campaign?
I shared what I had come up so far with my hubby. It was not the round of applause I was hoping for. [Insert plane crash noise here]. His feedback was gentle and constructive, but still not what I was hoping to hear.
So the first thing I did was have a bit of a sulk. Not very cool, but hey… But once I got over that, my mind started ticking over. How could I re-word it? What words can I change to say what I am really trying to say? How can I explain it without sounding airy fairy?
For now, I will stop. I will let it sit and I will give it space.
And I will wait, knowing inspiration will strike with that “just right” word.