I saw a story on the news last night about milk. I know, I know – What does milk have to do with starting a creative business? But stick with me. This is going somewhere, I promise. The two big supermarkets are having a milk price war and it is the farmers who are missing out. There have been many dairy farms close down because they can no longer make a living with milk being sold as such low prices.
One farm had been in the family for 4 generations and was at risk of closing down soon as well. To keep their dairy, they decided to put in a processing plant to bottle their own milk. What they originally envisioned would take 3 months actually took 2 years! But they kept with it, because this was a way to stay on their farm and to make a real living rather than a mere existence at the mercy of the big chain supermarkets.
My darling husband turned to me after the story and said “Remember that. Three months. Two years”. And with that, he turned back to what he was doing in the kitchen.
He needn’t have worried – I had already seen the little light bulb go off. Working with my designer is taking much longer then I originally thought. And being the Queen of Impatience – that has been hard for me. What I thought would take 3 months is taking much longer. But I am finding it is in a good way, if that makes sense.
I am discovering the benefit of taking the time to get things exactly as I want them instead feeling rushed. Of being able to spread the cost out over months instead of weeks. Of developing ideas clearly without the pressure of time or deadlines.
I think sometimes we put ourselves under pressure to make it happen straight away. Because we want out of That Day Job. Because we see people share their story about going from nothing to success almost overnight. Because we want our dream life now. Because we’re finally taking real steps towards making our dreams come true. Because. Because. Because.
So as I get up again tomorrow to go to That Day Job. As I email my designer with some more feedback. As I write down more ideas. I need to remember that the time it takes doesn’t matter.
What matters is I am finally taking steps towards my creative business dream. That every step counts. Every email or every idea I write down counts. That for the first time in 13 years, I am about to turn this dream into reality. It is finally at the tips of my fingers.
After 13 years, a few months longer than I planned is merely moments.