Guess who is getting a new logo?

Creative Womens Business is getting a new logo.

It can be hard to decide when to get a logo designed.  Do it before you launch your business?  Do it once you feel you’ve “made it” (whenever that may be)? Or do it somewhere in between those two options?

When I did my blog course, they said to get something that is “good enough” to start with, then get on with writing about what you want to write about.  Find your voice, write lots to get a feel for what you really want to share and find your space.  Well, I’ve been doing that for about 6 months now.  And I am feeling stalled by the way my blog looks.

When I first started this blog, I paid someone to do a photoshop image so it wasn’t just a generic photo that came with the template.  I asked for the pencils and paintbrushes to represent the creative side.  The letters in the photos to represent the creative side while also creating a logo with my business letters.  And the girls were to represent the sisterhood I want to create here.  Of course, the pink was to represent women – the typical girl colour.  Oh, cliche, how I’ve followed you!

But now I am feeling it is looking amateur and that if people come by to visit my blog, that it doesn’t create the feeling I want to share with them.  Even though I am still building my sisterhood, I feel like now is the time to do the logo.  I want you to see I am serious.  I want you to feel like you want to stay.  I want you to get what I am doing here.  But I also want to do it for me.  To give me a push forward.  To feel more determined about what I am creating here.  I am doing it as much for me as for all of you that come by to visit.

I found my designer by looking at websites with designs I really liked.  At the bottom of the page, there were links to the designer.  I went to the  their site and looked at the portfolio to see if their styling was what I was looking for.  I emailed them for a quote and to see if they were interested in working on my projects and we went from there.  Some of the people never replied, but the one I liked the most did.  Serendipity?

Once we agreed to work together, the first step was to fill in a questionnaire to give her a place to start.  I gave her my thoughts on colours, shapes and fonts.  Then we talked via Skype to discuss the “vibe” I wanted the logo to have and the philosophy behind what I am trying to build here and share with you.  Then I had to wait.   Yes, the most impatient person in the world had to wait.   Oh, the waiting!  I was like a little kid waiting for Christmas to come….

I was so excited to receive the first draft this week. As soon as I opened the proof I let out some “ooh’s” and “aah’s”.  I am so happy with the design.  I think chosing someone with a specific style has paid off, as the tweaks I want to make to the design are minimal and we are super close to the final draft, even with the first proof.

In some ways, I feel like I am not sharing my website with the world just yet, because I don’t feel like it looks “ready”.  I am hoping the new logo gives me the confidence to start sharing what I am working towards here with more people.  Other girls who have dreamed of starting their own creative business.  People who want to come along on my travels  building and developing my “creative thing”.

I can’t wait to share the final version with you.  Stay tuned…..

♥ Coral.

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