In the first Twitter workshop – I shared with you everything I learned from a more business-like side of things. In this workshop – I am sharing what I learned from an artist who uses social media in her business. It was interesting to hear the tips from a different side. I hope you get something out of this too.
She said…. One minute in every five minutes spent on the internet is spent on social media. That was a surprise for me. And made me think social media is more important and has more reach than I thought.
Why use social media? To reinforce your brand. To build your customer base/fan base. To build trust. To share your products. To share your message. To provide customer support. To build and monitor your reputation.
When people buy art, they want to know who they are buying from. Who is the artist behind the art. They want to get to know you.
Using social media lets you market to a large number of people in a targeted way. And it’s free. When you reply to a comment, you reply to everyone following you too.
TWITTER. Twitter is immediate unlike Facebook. Twitter takes time to build a community. Don’t try to keep up with your Twitter stream (tell me about it!!!). Talk to people, not at people. Twitter gives you access to people you wouldn’t normally get access to. Be yourself, but be your best self. (I really liked this one). Remember while you are being you – you are also representing and being your brand (I really liked this one too). Be authentic – people can tell when you are faking it. Be on Twitter as yourself or your business name – you need to decide how you are going to grow your business and decide which option is going to work better for you, not just now but in the longer term as well. Include your website address in your profile, not your shop address. People engage on a blog or website, they don’t engage in a shop. Use a happy, smiling photo in your avatar. Use the rule of 1/3’s. One third personal, one third business and one third resources your followers may be interested in. Share others tweets and blog posts. Use search to find relevant hashtag conversations and all tweets with that hashtag will show up, regardless of whether you “follow” them or not.
How to get followers on Twitter. Tweet constantly. Share your twitter handle everywhere – business cards, website/blog, shop, stationery. Everywhere. Find blogs of people you like and see if they are on Twitter. It will grow with time. It is quality not quantity (although both are important). Your first priority when you log on to Twitter is to reply to anyone who has sent you a message or mentioned you.
FACEBOOK. Set up a personal profile (you don’t have to fill in details), then add a business page. Have a separate page for each business (if you have more than one – many do). Twitter is like a cocktail party, Facebook is like a dinner party – you build relationships more through Facebook. Use a page, not a profile. Make sure your website link is in your “about” section. Remember – Facebook is a way to promote your business, you are not building your business on Facebook (this one is a great tip). Update about once a day – update regularly.
What to do on Facebook. You can set up a poll. Share products you have in development to get feedback and build excitement. Share complimentary products from other people to build relationships with other businesses. Images are very important – include those on your page. If you use Facebook ads, they can be extremely effective. You can link your Twitter and Facebook accounts – so tweets show up on Facebook and Facebook posts show in Twitter. Do shout outs using “@”. This will have you show up in that person’s page which will promote you to their followers (but you must “like” them to be able to do this).
ETSY. You can have your Facebook and Twitter connections on your Etsy page. Helps you build a following and fans. Photos are super important in your Esty shop. Make sure you also share your images in other areas on line like Pinterest and Flickr. If you watermark your images, you will not get on the front page of Etsy or get listed in many treasuries because it takes away from the quality of the photo.
PINTEREST. Is a bookmarking site for images. You can “pin” images to “theme boards”. Gives you something to blog about on days where you don’t have much to share. Only pin 5% – 10% of your own stuff on your boards. It’s about sharing, not just promoting. Big name bloggers find people to feature on their sites through pin boards (this is a juicy one). Keep your business Pinterest account themed to things that relate to your business.
FLICKR. People use images for their blogs from Flickr and will credit you in their post. Tag your images “cleverly” to help being found when people search for an image. You can have your photos in folders/collections. You can join groups and submit photos. Add contacts to your account and comment on their photos.
FORUMS & TEAMS. You can make long lasting friendships through these. You can get more exposure by being involved. Join in, be active. There are teams on Etsy that are great for advice about your Etsy business from other sellers.
BLOGGING. Having your blog and web page on the one site makes it easier. Link all your social media to this. Blogs let you share in a longer and more detailed way. Blogs take time to build and will grow with you. Have your own domain – it looks more respectable and professional. Having your own domain allows you to build your business around your own site. Having a mailing list on your site is one of the most powerful ways to build a community. Twitter and Facebook links are great for SEO (search engine optimisation).
Use blogging to inform, entertain, inspire. Be consistent. Schedule your posts ahead. Promote, Promote, Promote – get the word out. Engage your audience. Be positive. Be professional. Be yourself – they want to know about you. Your blog is your brand.
FINAL TIPS. Spend time on the social media that you like – Your enthusiasm will show through. Don’t try to do it all at once. Start with one and build from there.
I know it can be hard to get to workshops and sometimes there aren’t any in your area. I hope my notes from the workshops I’ve been doing have helped you too.