I did a Twitter workshop recently and I am doing another one in a week or so. The one I’ve just done was with a company that does it from a more traditional business side. The second one I’m doing in a week or so is a girl with multiple creative businesses who will be sharing how she has built her following and how it has helped her in her business.
I wanted to share the things I learned in the first workshop with you. I am a bit of a mad keen note taker, so I have all the key points from the 2 hour workshop to share with you here.
The first speaker was a lady who is an expert in internet marketing.
Don’t cringe – she was actually really nice and shared lots of great info on Twitter in general. Someone actually asked if Twitter is only good for your business if you are in online marketing and she replied “absolutely not – anyone can use it to grow their business”.
Her tips? Find and follow the people of key influence to your business. People that are popular in your topic and your competitors. Follow people who are on your key influencer’s “Followers” list. And follow everyone that follows you – she found this helped build her profile very quickly.
She gets 80% of her traffic from Twitter. Twitter drives most of her website traffic. All of the big opportunities for her business have come from direct messages through Twitter. Remember – only people you follow can send you a direct message.
Be consistent and persistent. Your audience wants you to be reliable. Don’t tweet 3 times a day for a week, then do nothing for 2 weeks. Post regularly.
Pay attention to the response. She notices what type/style of tweets get retweeted the most often and she does more of those.
How to find people. Try using Google – type in “their name” and “twitter’. It can be easier to find people this way than using Twitter’s search function.
The next speaker worked for the Government – he is in charge of social media for the train line.
Talk about a completely different area of expertise! He had a really interesting perspective on Twitter and how to make it work for something that isn’t a “fun” company to follow.
His tips? There is a smaller audience on Twitter than there is traffic to the website, but people are much more interactive with Twitter.
Replying to people is great for branding. Connecting with your audience and customers helps you convey your brand. Even though he has multiple staff, they all speak in one “voice” so it is consistant, regardless of who is doing the tweets. The tweets all have the same feel. Keep your brand in mind when you are tweeting.
Handle anything negative with care. If he gets negative comments (he is working for the train line after all) he says he debates facts, not opinions. If people say the train is always late, he will reply with a statistic like 94% of trains run to the timetable. If people say the train drivers are idiots, he won’t reply to that sort of thing.
Regular content. As well as information on the morning or afternoon run, they also have a regular feature – Photo a day. Passengers send in photos of odd things they see on their train and the best one is retweeted to all their follows. It keeps them tuning in and coming back as well as interacting – with a government department that’s an achievement.
Personality counts. He said personality in your tweets really counts and humour is very effective.
The third speaker does online coaching, workshops, social media coaching, webinars and sells digital products.
It took her only 18 months from start to working full time in her business which allows her to travel around the world. She is obviously doing something right – especially in such a competitive area of business.
Her tips? She drives the majority of traffic via Twitter.
The quality of your followers and your interactions are more important than number of followers.
80/20 rule. She uses Twitter as her marketing and customer service department. For 80% of the time, she interacts with her followers. For 20% of the time she is sharing information about her products and focusing on the sales side of her business.
Know your timezones. She knows most of her followers are in the northern USA, so when she schedules tweets, she keeps their time zone in mind. She tweets at lunchtime, later afternoon and at night because that is when people are most likely to be reading their Twitter. This means her tweets are more likely to be seen.
Connection. She has made some really good connections for her business through Twitter. She is in the process of writing a book and will be asking her followers what topics they want to be included in the book.
Older blog posts. She tweets older blog posts. Gives her plenty of things to Tweet about, drives traffic to her blog/website and gets extra use out of blog posts.
Programs that got mentioned
Hootsuite. All of them use this for their Twitter posts. It lets you schedule tweets. You can add multiple social media accounts including Facebook and Twitter – so you can manage them all in the one place and one program. You can also set up and manage your lists better – so you can separate the people you follow into groups.
Klout. Doesn’t just measure how many followers you have but how engaged your are with your followers. People sometimes talk about their Klout Score.
TweetChat. Lets you track a hashtag – like a tweeting chatroom.
TweetAdder. Can automate people for you to follow. You can select a person who’s followers you want to follow and this program will do that for you. I think they said it does something like 100 people a day. If they don’t follow you back after 3 days, it unfollows them and this allows you to follow more people.
Twello. Twitter Lists – Sort of like Yellow Pages for Twitter.
TweetWhen. Shows when you get the most attention so you know what time of day you get most reactions.
So that is the wrap up for the first Twitter workshop. Stay tuned for my report back on the second workshop.